FENDI The Peekaboo Project


Fendi and 10 Iconic women come together for a charity initiative in benefit of Kids Company.

Gwyneth Paltrow, Cara Delevingne, Adele, Jerry Hall, Georgia May Jagger, Tracey Emin, Zaha Hadid, Naomie Harris, Tanya Ling and Kate Adie.

Fendi joined forces with a group of extraordinary women for the Peekaboo project: a charity initiative to raise funds for Kids Company, masterminded to celebrate the new London Fendi flagship store opening on May 1st. Inspiring symbols of Great Britain’s creative spirit, each woman personalized her own Peekaboo handbag with creative flair and intimate wit. Of the two examplaries realized, one will remain property of the celebrity and the other will be sold at a charity auction. In collaboration with Fendi & Sotheby’s we set up this event showcasing the 10 bags on display.



Creative | C H A M E L E O N
FENDI | The Peekaboo Project